MRB-10603 - USA (Colorado) - Brand and Identity Development Services - Deadline December 18,2018

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-10603

Government Authority located in Colorado; USA based organization looking for expert vendor for move and technology move management services.

[A] Budget: Looking for proposal

[B] Scope of Service:

(1) Vendor needs to provide comprehensive identity and brand development is to achieve a unifying set of designs and messaging for the city, taking into account individual departmental needs. The brand development would include a refresh of the existing city logo, but not a full redesign. In addition, it should evaluate and preserve, where possible, marketing materials that have been professionally developed for segments of the organization. The identity and branding outcomes will also be used for a future website redesign, facility signage design, wayfinding signage, and other types of public signage; and, should be developed with that additional consideration in mind.
1. Research and community engagement or focus groups and user testing to further develop, refine, and update the identity elements. This should incorporate city council’s vision, the community’s input and resulting comprehensive plan and other materials that have been developed in conjunction with the city’s branding efforts.
2. Refresh of the city logo (not a redesign) and provide various formats (print, web, etc.)
3. Update city-wide colour palette and fonts
4. Development of e-mail signature graphic elements
5. Develop templates, including one each for PowerPoint, memo or staff report (Word), business card, and letter head (Word)
6. Develop a style guide and a photographer’s brief
7. Create a brand book for city staff and partners
8. Optional: propose a solution for implementation and distribution of all brand and identity
(2) All questions must be submitted no later than December 10, 2018.
(3) Contract period will be for one year.

[C] Eligibility:

- Onshore (USA Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Tuesday, 18 December, 2018

Question Answer Deadline : Monday, 10 December, 2018

Category : Marketing and Branding, Graphics and Animation

Country : USA

State : Colorado

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