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MRB-11987 - USA (California) - Communications and Media Consultant Service - Deadline May 6,2019

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-11987

Government Authority located in California; USA based organization looking for expert vendor for communications and media consultant service.

[A] Budget: Looking for Proposals

[B] Scope of Service:

(1) Vendor needs to provide communications and media consultant service.
1. Provide as-needed communications support and guidance to county staff:
- General Communications
• Provide guidance to communications team and senior leadership on communications and media relations issues
• Regular communication - Develop and disseminate news and information as needed
• Crisis Communications - Provide guidance to staff to respond to urgent communications issues
• Recommend improvements to enhance existing written and visual content to engage current audience and reach new constituents
• Provide media relations support, including but not limited to:
 o Press release development and distribution
 o Draft written and visual content
 o Ongoing message-specific campaign to targeted media outlets
 o Tracking, review of media coverage
 o Develop social media content
- Community Engagement and Public Meetings
• Provide public meeting support to include coordination, facilitation, and material development
• Identify and facilitate new community, business, and agency partnerships designed to further the goals of the County and support existing projects and programs
• Suggest improvements to enhance existing content to engage current audience and reach new constituents
• Assist in the development of a countywide communications framework, including associated components such as communications templates.
- Advertising
• Review existing advertising commitments
• Research and provide strategic counsel as relevant advertising opportunities arise in alignment with agreed upon county-based outreach.
• Assist in the management of any and all advertising to ensure county brand standards and consistency.
• Conduct post-buy analysis to ensure agreed upon audience composition, reach and frequency.
2. Provide comprehensive assessment of existing communications structure and strategies:
• Review and assess existing communications structure, policies, and strategy to include interviewing agency leadership and communications staff
• Provide comprehensive assessment of existing structure and offer recommendations to improve communications to the public regarding county issues, actions, programs, initiatives, and services.
• Provide communications tools and templates in support of suggested communications improvements
• Assessment shall include interviews with the following county leadership and staff.
(2) All questions must be submitted no later than April 18, 2019.

[C] Eligibility:

- Onshore (USA Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Monday, 6 May, 2019

Question Answer Deadline : Thursday, 18 April, 2019

Category : Marketing and Branding

Country : USA

State : California

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