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MRB-11976 - USA (North Carolina) - Marketing Campaign Consultant Services - Deadline May 7,2019

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-11976

Government Authority located in North Carolina; USA based organization looking for expert vendors for marketing campaign consultant services.

[A] Budget: Looking for proposal

[B] Scope of Service:

(1) Vendor needs to provide marketing campaign consultant services to encourage residents to respond to the census. Our main way to partner is through a Complete Count Committee which works with local stakeholders and media to educate the public about Census 2020, encourage participation, and facilitate survey access, particularly among traditionally hard-to-count populations. includes a cross section of leaders from government, education, healthcare, business, non-profits, faith community and community-based organizations. Its charge is to develop an outreach plan and to identify trusted voices in the community who can help execute this plan. It is anticipated that the plan will rely heavily on a grassroots campaign.
- Research and development of a strategic outreach plan that includes target persona development, traditional and digital marketing, and a social media and digital engagement strategy. The plan should complement and build upon the campaigns of the U.S. Census Bureau, the NC Counts Coalition, the state and surrounding counties,
- Branding services – development of a logo and tagline,
- Create an outreach toolkit to be used by community-based census ambassadors,
- Print and digital promotional materials for multiple target audiences, Content development (digital and print)
• Graphic design services (digital and print)
• Develop a plan and budget for local, ethnic, traditional and digital advertising and media buying
• Track earned and paid media
• Video production and editing services
• Photographic imagery
• Event planning and coordination
• Develop with County and Complete Count Committee accountability measures to evaluate effective communications and marketing efforts.
(2) A Pre-Bid conference will be held on April 26, 2019.
(3) All question must be submitted no later than April 29, 2019.

[C] Eligibility:

Onshore (USA Only)

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Tuesday, 7 May, 2019

Pre-proposal Conference Date : Friday, 26 April, 2019

Question Answer Deadline : Monday, 29 April, 2019

Category : Marketing and Branding, Document Printing and Mailing, Books, Maps, Ballot Papers, or Other Publications, Graphics and Animation, Social Media, Internet Marketing and SEO

Country : USA

State : North Carolina

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