MRB-12689 - USA (Washington, DC) - Brand Design and Marketing Strategy Services - Deadline June 24,2019

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-12689

Government authority located in Washington, DC, USA; based organization looking for expert vendor for brand design and marketing strategy services.

[A] Budget: Looking for Proposal

[B] Scope of Service:

Vendor needs to provide brand design and marketing strategy services for improve the quantity and quality of livestock commodities produced in the county by the key value chain actors, improved productivity across the red meat value chain – from livestock production to slaughter, processing and access to markets.
- Lead the development of a brand strategy that specifies target audiences, brand values, personality, core brand messages (slogan/tagline), value proposition, brand positioning and brand promise
- Design and develop a competitive brand identity for the proposed in a business context, brand context, target market context and the competitor context
- Create visual identity and aesthetics for the brand including artwork, iconography, logo, tone and colour use.
- Develop brand messaging and train staff on its use
- Develop brand promotion materials and packaging using various multi-media formats, including but not limited to photography, video, website, visual arts & illustrations etc. to tell the brand story in an easy manner yet maintaining authenticity to create a brand experience for prospects.
- Develop positive digital foot-print for the brand using social media platforms
- Support brand campaign and promotion events leading to the brand launch in a strategic manner to create excitement around the product.
- Design and develop layout of publications and communication information materials and tools, including associated brochures or display materials for printing and electronic distribution, for the competitive promotion/marketing
- Develop a budget and an implementation plan for the marketing strategy
- Develop a measurements and optimisation tool to evaluate the marketing technical implementation plan, including key performance measures.

[C] Eligibility:

- Onshore (USA Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Monday, 24 June, 2019

Category : Marketing and Branding

Country : USA

State : District of Columbia

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