MRB-13430 - USA (South Dakota) - Strategic Marketing Plan Development Services - Deadline September 6,2019

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-13430

Government authority located in South Dakota; USA based organization looking for expert vendor for strategic marketing plan development services.

[A] Budget: Looking for Proposals

[B] Scope of Service:

(1) Vendor needs to provide strategic marketing plan development services including creative development and implementation of a sustained (36 months), multifaceted marketing campaign; leveraging stakeholder and media partnerships where possible; and media planning, placement and purchasing for the advertising campaign (both traditional and digital marketing).
(1) Strategic Marketing Plan Development: -
• Preparing marketing strategies using information provided in intake meetings and agency briefs, taking into consideration other marketing activities coordinated outside the Contract.
• Providing detailed objectives, strategies and methods of execution to be undertaken, including measures to assess effectiveness to determine if objectives are met.
• Reviewing, analysing, and providing feedback on campaigns, as required, on reports received periodically on media buy performance during advertising activities and after they have ended (e.g. online reports, search engine optimization reports), to determine if activities are having the desired outcome, and providing updates and recommendations to the Airport, as required, to improve performance.
(2) Creative and Production Services: -
• Developing and producing advertising campaign creative in support of the identified marketing strategies, creative briefs and guidance from the Airport.
• Attending client briefings and meetings, and participating in conference calls as required.
• Providing copy direction and ensuring overall quality of copy elements from concepts to final materials, including all digital advertising creative materials and any other marketing materials in support of digital advertising activities.
• Creating new copy elements and ensuring that messaging is consistent and appropriate for target audiences.
(3) Media Services: -
• Developing a media plan and calendar based on the identified marketing strategies and tactical plans. Media plans could include, but may not be limited to:
o Campaign timing;
o Media selection and rationale, including but not limited to:
- Recommended media placements and costs; media weights, reach frequency and ad formats; media properties and cost by property; total media budget; flight plan, flow chart of activity and media exposure.
• Coordinating timely delivery of all creative materials in the proper formats for trafficking, in accordance with production requirements.
• Providing ongoing media consultation. Reviewing and evaluating media opportunities and options as they are presented or arise.
• Providing quarterly review and analysis of the performance of selected media.
• Presenting final media plan and schedule, including scheduling and rotation of ad creative, detailed media budgets, deadline dates, positioning, relative discounts, blocking charts, material instructions and ad production specifications.
(4) Reporting and Communication: -
• Provide contract reports, as required, including, but not limited to: discussion points, decisions and next steps, as applicable.
• Provide budget reports, as required, including, but not limited to: costs incurred and projected final costs against approved estimates and overall budget, as applicable.
• Provide performance monitoring reports for digital campaigns, as required, including, but not limited to: impact summary, insights and recommendations, as applicable.
• Provide post-mortem reports for all campaigns executed, as required, including but not limited to: summary from planning to completion, including results against planned objectives, lessons learned and recommendations, as applicable.
(2) All question must be submitted no later than August 20, 2019.

[C] Eligibility:

Onshore (USA Only)

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Friday, 6 September, 2019

Question Answer Deadline : Tuesday, 20 August, 2019

Category : Marketing and Branding

Country : USA

State : South Dakota

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