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MRB-14121 - USA (Florida) - Digital Advertising Service for Recruitment Campaign - Deadline November 4,2019

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-14121

Government Authority located in Florida; USA based organization looking for expert vendor for digital advertising service for recruitment campaign.

[A] Budget: Looking for Proposals

[B] Scope of Service:

(1) Vendor needs to provide digital advertising service for recruitment campaign on an as needed basis,
- Recruitment campaign advertising plan-develop and maintain a comprehensive recruitment campaign advertising plan, as proposed, that describes how the prospective, will develop marketing strategies and tactics to ensure an effective campaign,
- The campaign plan must contain sufficient detail to demonstrate the prospective understands how to successfully market a campaign of the size and scope anticipated, the prospective shall create and utilize, upon department approval, a media-buy strategy that maximizes the exposure of advertisements and provides the highest quality impressions or highest number of impressions per medium selected
- Overall campaign strategy and objectives,
- Campaign budget breakdown with performance expectations (impressions, reach, etc.) for each proposed ad placement,
- Advertising platform plan to include google, Facebook and twitter at a minimum, additional advertising on other social media (snapchat, YouTube, etc.) or online channels,
- Retargeting Plan,
- Plan to maximize custom reach based on the following demographics and target audiences,
i. Male (ages 19-34),
ii. Female,
iii. Military veterans,
iv. Bilingual (Spanish-speaking),
v. College students,
vi. Individuals residing outside the state,
- Complete description of agency approach and methodology, including tasks, services and work activities to be used for implementing and supporting the campaign,
- Production and graphic design of advertising - responsible for providing and ensuring successful development, implementation, management, and evaluation of a comprehensive digital advertisement campaign focused on the department’s recruitment troopers, to be effectively delivered during the term of the contract, including any optional renewal or extension term if applicable,
- Logos needed to produce online and social media advertisements,
- Recruitment campaign evaluation plan- the campaign evaluation plan shall provide a complete description of the contractor’s approach and methodology, including tasks, services and work activities to be used for measuring, evaluating and reporting on the campaign.
(2) All question must be submitted no later than October 9,2019.
(3) A contract term will be for one year.

[C] Eligibility:

Onshore (USA Only)

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Monday, 4 November, 2019

Question Answer Deadline : Wednesday, 9 October, 2019

Category : Marketing and Branding, Graphics and Animation, HR Services, Social Media, Internet Marketing and SEO

Country : USA

State : Florida

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