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MRB-14564 - USA (Tennessee) - Marketing and Advertising Services to rebrand - Deadline December 12,2019

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-14564

Government Authority located Tennessee; USA based organization looking for expert vendor for Marketing and Advertising Services to rebrand.

[A] Budget: Looking for Proposals

[B] Scope of Service:

Vendor needs to provide Marketing and Advertising Services to rebrand the institution and establish a comprehensive plan for implementation.
- provides Southwest with a rebranding strategy that will provide consolidation in the design and messaging of its materials from a global perspective
- The primary goals of the brand campaign are (1) establish a new brand for Southwest to include brand identity not only for Southwest, but also for athletics (including a new mascot) and other key components, (2) build support and buy-in for the new brand and (3) support efforts to emphasize and promote Southwest as an agent of change. A new brand and brand identity for Southwest will enhance name recognition, support marketing and enrollment initiatives and position Southwest to become the first choice among consumers in the primary service areas. A new slogan or tag line is desired to be included

[C] Eligibility:

- Onshore (USA Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Thursday, 12 December, 2019

Category : Marketing and Branding

Country : USA

State : Tennessee

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