MRB-14561 - USA (Arizona) - Pay Per Click Campaign Services - Deadline November 28,2019

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-14561

Government Authority located Arizona; USA based organization looking for expert vendor for Pay Per Click Campaign Services.

[A] Budget: Looking for Proposals

[B] Scope of Service:

(1) Vendor needs to provide Pay Per Click Campaign Services to.
- Provide three (3) references of clients similar to and provide case study.
- Objective to drive website traffic to adult & high school career-training programs at to increase enrollment.
- Work with to set keywords that would work best for promoting 40+ career training programs.
- Provide the keywords being submitted to Google for review before starting campaign.
- Work with Marketing Department on copy that will be shown on search results.
- Provide a dedicated domain or URL path that will be trackable on google analytics.
- If possible, provide a dedicated landing page, data collection and phone number giving the user to get more information from the website, collect data like email & phone number.
- Landing page will have the same look and feel as the website and will be reviewed by the Marketing team.
- Provide an estimated amount of traffic to the website and the number of leads.
- Provide a dashboard to track leads, reports, and listen to incoming calls.
- Data collection will be available to Marketing team even after the contract has expired.
- Assign a project manager to work with Marketing Department.
- Project manager will consult on a bi-weekly basis when starting the campaign.
- After 3 months, the project manager should consult with Marketing department on a monthly basis to see if keywords need to be changed.
- Project manager will work with Marketing department to see if there is a way to improve results, target more in-depth keywords and any other valuable resources to make this campaign a success.
(2) All questions must be submitted in writing no later than November 15, 2019.

[C] Eligibility:

- Onshore (USA Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Thursday, 28 November, 2019

Question Answer Deadline : Friday, 15 November, 2019

Category : Marketing and Branding

Country : USA

State : Arizona

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