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MRB-14612 - USA (Florida) - Paid Media Campaign Services - Deadline December 6,2019

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-14612

Government Authority located in Florida; USA based organization looking for expert vendor for paid media campaign services.

[A] Budget: Looking for Proposal

[B] Scope of Service:

(1) Vendor needs to provide paid media campaign services is designed to heighten traffic safety awareness and support enforcement efforts by aggressively marketing state and national traffic safety campaigns, each media purchase is program-specific and location and medium are selected based on the number of expected impressions, geographic location of high risk, state-wide exposure benefits, available funding, and in-kind match,
- Media plan supports the state education and public awareness campaigns listed below; but are not limited to:
- Alert Today, Alive Tomorrow — increases awareness of and compliance with pedestrian and bicycle laws,
- Drink + Ride = Lose — reminds motorcyclists of the risks, as well as physical, legal, and monetary costs associated with riding impaired,
- Put It Down — reminds motorists to not drive distracted,
- Ride Smart — encourages motorcyclists to not drink and ride, to make themselves more visible, always wear a helmet, ride within personal and legal limits, train regularly, and obtain a motorcycle endorsement on their license,
- Share the Road — reminds motorists to look for and share the road with motorcyclists,
- Report showing how many of each media medium was purchased (TV, Spanish TV, Radio, Spanish Radio, Social Media, Digital Audio, Billboards, etc.) for the total media campaign,
- Report showing how many of each media medium was provided as a match (non-paid PSAs) for the total media campaign.
(2) All the questions must be submitted no later than November 22, 2019.

[C] Eligibility:

- Onshore (USA Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Friday, 6 December, 2019

Question Answer Deadline : Friday, 22 November, 2019

Category : Marketing and Branding

Country : USA

State : Florida

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