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MRB-15211 - USA (Alabama) - Community Branding and Logo Development Project Services - Deadline January 24,2020

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-15211

Government Authority located in Alabama; USA based organization looking for expert vendor for community branding and logo development project services.

[A] Budget: Looking for Proposal

[B] Scope of Service:

Vendor needs to provide comprehensive community branding and logo development effort that will provide the city with high quality messaging and visual tools.
- Planning and Analysis for the city retail development committee will work with the selected firm to develop goals and strategies for the project. expectations, milestones, timelines will also be established during this stage. the firm must also work with city leadership to gather data and analyze current conditions and trends that will help develop the brand.
- Engagement for the project will involve meetings with key stakeholders from various sectors of the city. the selected firm will facilitate the meetings to identify community qualities, strengths, and other elements that need to be captured in the community brand.
- Reporting: Results from the initial analysis and engagement sessions should be compiled by the selected firm and presented to the key stakeholders. The findings should provide the direction for developing the brand and accompany messaging and visual elements.
- Brand Development: The selected firm will be expected to develop and provide several separate branding concepts, logos, and taglines to be reviewed by a small group of key stakeholders. the firm should expect to receive feedback and be willing to revise proposed project elements before a final brand, logo, and tagline is accepted.
- Brand Implementation: the selected firm will provide the city with a brand design guide that sets the standards and dictates the usage of logos and tagline, the document is expected to be in-depth and technical in nature, the document will set primary and secondary color of the logo, fonts, and acceptable usage logo/tagline, also, the selected firm will work with city officials to adapt the logo for use across several different city departments.

[C] Eligibility:

- Onshore (USA Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location

Expiry Date : Friday, 24 January, 2020

Category : Marketing and Branding, Graphics and Animation

Country : USA

State : Alabama

RFP Expired

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