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MRB-15206 - USA (Colorado) - Branding Consultant Services - Deadline January 21,2020

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-15206

Government Authority located in Colorado; USA based organization looking for expert vendor for branding consultant services.

[A] Budget: Looking for Proposals

[B] Scope of Service:

(1) Vendor needs to provide branding consultant services to help the institution in the development of communications tools that will lead to brand consistency and the ability to build brand equity and create clarity over time.
- It includes a brand refresh and marketing campaign for its Pueblo and Colorado Springs locations, including brand promise and narrative, personas reflective of our key constituents, and a comprehensive messaging platform that resonates with its key audiences, all based on research and data related to the market’s perception.
- Brand refresh reflective of the university’s new vision of becoming the people’s university of the southwest United States by 2028
- Brand narrative
- Messaging platform for key audiences, including bilingual transitions
- Personas reflective of our key audiences for use in our marketing efforts as well as customer service tools to remind staff and faculty of the key motivators, barriers, messages, etc. applicable to each persona
- Brand identity document including:
 - Refreshed logo and fonts reflective of the System’s recent refresh
 - color palette
 - direction on how brand will be used with other brands and sub-branding of programs and colleges
- Vision 2028 marketing campaign including:
 - campaign creative (type, look, and feel)
 - color palette
 - ad and collateral templates
- Website home page design with at least 3-5 supporting page designs template creation: PowerPoint, email signatures, business cards, brochures, Power Point, etc.
- Print-ready digital vendor files
- Completed files and raw files for client updating
(2) All questions must be submitted no later than January 14, 2020.

[C] Eligibility:

- Onshore (USA Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Tuesday, 21 January, 2020

Question Answer Deadline : Tuesday, 14 January, 2020

Category : Marketing and Branding

Country : USA

State : Colorado

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