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MRB-16095 - USA (Georgia) - Transportation Demand Management Education, Outreach, Marketing and Communications Services - Deadline April 24,2020

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-16095

Government Authority located in Georgia; USA based organization looking for expert vendor for transportation demand management education, outreach, marketing and communications services.

[A] Budget: Looking for Proposal

[B] Scope of Service:

(1) Vendor needs to provide transportation demand management education, outreach, marketing and communications services to employers, property managers, local governments and commuters in the 20-county non-attainment area of Metro.
- Outreach, marketing and communications services will operate under the regional brand of Commute Options, representing ARC and the regional TDM program.
- Transportation Demand Management services to commuters via home based and worksite outreach.
- Consultant will provide brand planning and develop a comprehensive marketing plan based on sound target audience/market research, best practices and/or relevant case studies. This will include, but is not limited to focus groups, panel surveys and partner interviews, mystery shopping, demographic and/or psychographic behavioural research. Research reports will include an executive summary, a PowerPoint overview and an in-depth summary of the research activity
- Consultant will develop communications strategies and tactics in support of an overarching brand campaign. Tactics will include, but are not limited to, content for various paid and owned media elements such as blogs, infographics, flyers, digital advertisements, broadcast, radio, print, social media, billboards, various channels and media designed to promote existing and new initiatives, strategies, promotions, and special projects as it relates to the GCO program.
- Consultant to develop proactive and reactive public relations and media engagement strategies as it relates to the GCO programs, promotions and published content as a part of the marketing and communications plan.
(2) All question must be submitted no later than April 02, 2020.

[C] Eligibility:

- Onshore (USA Organization Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

[E] Proposal Submission:

Response should be submitted physically (courier or post).

Expiry Date : Friday, 24 April, 2020

Question Answer Deadline : Thursday, 2 April, 2020

Category : Marketing and Branding, Professional, Consulting, Administrative or Management Support Services

Country : USA

State : Georgia

Cost to Download This RFP Document : $ 5

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