SEO-0657 - USA (Texas) - Search Engine Optimization and Content Performance Platform - Deadline April 23,2020

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: SEO-0657

Government Authority located in Texas; USA based organization looking for expert vendor for search engine optimization and content performance platform.

[A] Budget: Looking for Proposal

[B] Scope of Service:

(1) Vendor needs to provide search engine optimization and content performance platform is needed to track the natural search performance of our external website against cancer-related keywords and provide recommendations that improve natural search performance to better meet the institution’s business objectives.
- Provide a cloud-based SEO platform solution that tracks keyword and page performance for all device types (i.e., mobile phone, desktop, tablet), as well as actionable recommendations for improvement and other tools that allow for research.
• Must include a robust keyword research tool capable of assisting with discovery of high-value key words and content ideas for all device types.
• Tracks keyword rankings determined as high-value.
• Provides performance metrics for pages on the public website to include visits, page views, click-through rate, impressions, page rank, etc.
• Tracks conversion and other key performance indicators such as ask a question submissions, online appointment requests, donations, etc.
• Must provide tracking for universal results (e.g., featured snippets, people also ask, local 3-pack, images, etc.).
• Must have capability to compare content performance against other industry competitors and provide keyword gap analysis.
• Includes site crawl capability that allows detection of site issues and errors.
• Includes priority recommendations for content improvement.
• Must include ability to determine keywords and other universal results for any page URL.
• Must include ability to track inbound link (backlink) performance for website and competitors.
• Must include ability to migrate historical data (e.g., performance for keywords, pages, universal results, backlinks, etc.) from other SEO platforms.
• Must include ability to create a performance dashboard to share with executive-level individuals.
• Must be compliant with health insurance portability and accountability act (HIPPA) requirements.
• Must integrate with adobe experience manager, adobe analytics, Google search console and Google analytics.
(2) A pre-submittal conference will be held on April 1, 2020.

[C] Eligibility:

- Onshore (USA Organization Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

[E] Proposal Submission:

Response can be submitted digitally via Email or Online.

Expiry Date : Thursday, 23 April, 2020

Pre-proposal Conference Date : Wednesday, 1 April, 2020

Category : Social Media, Internet Marketing and SEO, Web Design and Development

Country : USA

State : Texas

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