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MRB-19293 - USA (Missouri) - GLOBAL - Marketing and Branding Project - Deadline March 26,2021

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-19293

Government Authority located in Missouri; USA based organization looking for expert vendor for marketing and branding project.

[A] Budget: Looking for Proposals

[B] Scope of Service:

(1) Vendor needs to provide marketing and branding project
- developing a brand which may be used to market the City to prospective businesses, developers, residents and visitors
- The firm must create an image that can be easily and effectively utilized across multiple graphic identity applications and communicative mediums,
- to research, create, and develop an implementation plan for a community marketing/branding initiative,
- The brand should convey a common message and image to audiences both within and outside of the City,
- Community Identity/ Pride – Identify and promote what makes the City distinct and appealing in a regionally competitive environment for investors, businesses, retailers, visitors, and residents,
- Community and Economic Development Promotion – promote a healthy economy, attract private investment, new residents and young professionals, and retain key businesses. A defined
message that will market the City locally, statewide, nationally, and internationally as a great place to live, work, play and do business; the right place for development, redevelopment and investment; the perfect mix for a business-friendly community,
- Flexibility – The brand must be flexible and adaptable in order to meet the needs of a variety of departments and municipal functions within the City as well as groups and businesses within the overall brand,
- Endorsement – The brand must be authentic and resonate with citizens, businesses, employees, and community groups within the City and throughout the region in order to gain the broadest possible support for the initiative,
- Facilitator during the research process and/or testing of the new brand -Include descriptions of community engagement efforts that will take place during this process. The consultant will be
expected to employ creative means of public engagement to ensure that all segments of the community are aware of the project,
- The consultant will review strategies for the brand image and marketing campaign. In addition: - Identifying the key elements of the City.
- Analysis of creative elements such as tag lines, slogans, mottos, and creative designs.
- Measures that will be used to determine if the branding effort is successful.
- Strategic Plan – The consultant will develop strategic objectives that will include implementation, management and on-going promotion of a brand to include, but not be limited to the following:
- Promotion of the use of the brand among many City promotions and with various groups and businesses while maintaining brand integrity.
- Maintenance and consistency of brand image and messaging while providing suitable flexibility for target audiences.
- Recommendation of ways to articulate the brand; define markets and promotional avenues; and advise on strategies to better promote and create brand awareness,
- Creative/Development of Brand – The consultant will develop creative elements that may include design concepts, messages, taglines, slogans, mottos, and other products to support the overall brand initiative: Print and electronic advertising, Website design, Media placement, Public Relations, Outdoor signage and brand recognition.
(2) All the questions must be submitted no later than March 12, 2021.

[C] Eligibility:

Global (World-wide)

[D] Work Performance:

Global, companies from all over the world can apply for this. However, meetings can be conducted via ONLINE conference calls.

Expiry Date : Friday, 26 March, 2021

Question Answer Deadline : Friday, 12 March, 2021

Category : Marketing and Branding, Global

Country : USA

State : Missouri

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