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MRB-20332 - Canada (Alberta) - Brand Creative and Production Agency Services - Deadline June 14,2021

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-20332

Government Authority located in Alberta; Canada based organization looking for expert vendor for brand creative and production agency services.

[A] Budget: Looking for Proposals

[B] Scope of Service:

(1) Vendor needs to provide brand creative and production agency services
- Strategic Planning:
- Ongoing strategic planning that aligns to the goals of the organization.
- Constant sharing of relevant research, insights and trends on brand strategy, creative strategy, content development, corporate reputation and other related areas.
- Proactively collaborate with agency partners, internal departments and industry stakeholders to develop and support strategic alignment,
- Account Servicing:
- Establish and maintain clear and effective communication processes through a collaborative approach.
- Account leadership principal is a senior account manager who supports the creative team. Account manager must have mid-level marketing experience, ideally selected in consultation.
- Account, project and quality assurance management.
- Sub-contractor selection and management in consultation.
- Budget and finance management (Budget Control Reports, invoices, accruals, forecasting, etc.).
- In-person meetings quarterly or around major market planning/review cycles, in alignment with current health regulations,
- Brand Strategy:
- Strategic direction and analysis: Continually assess and improve brand positioning to ensure relevance and competitive differentiation considering all audiences, channels and business units. This would include consumer and corporate brand voices.
- Research: Conducting stakeholder interviews, defining who the brand will service, undertaking audience profiling and segmentation; creating briefs and defining the approach for content development,
- Brand guidelines: Define structure for content creation, both for consumer audiences and corporate audiences. Collaborate with stakeholders to define the message strategy for each line of business.
- Brand governance: Work with key stakeholders and agency partners in the rollout of brand changes,
- Content Strategy:
- Creative concept development: Build creative concepts which bring to life the creative vision for the brand based on the defined strategy and research insights outlined in the campaign brief. Creative must address target audience segments at various stages and be deliverable across a variety of platforms. Further, creative must be executable and localized for multiple markets and audiences, including campaign extension through trade and/or industry partners when applicable.
- Content testing: Facilitate primary market research and/or review past campaign performance to inform creative strategy. Garner insights from content and campaign data to ensure that strategies are brand-aligned and tailored to targeted audiences on multiple channels.
- Collaboration: Work with team and agency partners to measure creative effectiveness to evolve creative strategies and improve performance,
- Content Development:
- Work with the Destination Promotion business unit, which includes Brand & Content, Consumer Marketing, and Business Development, on the development of brand-aligned content for global marketing efforts. This may include, but is not limited to, printed materials, copy writing, video, photography, audio, displays, digital or visual materials.
- Campaign ad unit production, supporting Destination Promotion campaign initiatives in various markets. For a variety of ad unit types. Production work includes, but is not limited to:
- Art direction, image selection, design, copywriting and layout, Video editing and adaptation, Dynamic ad creation tools,
- Presentations: Build presentations to outline strategic direction, creative concepts for key stakeholders, etc,
- Studio support: Offer creative services in support of Brand & Content Studio and work in collaboration to fulfill all content needs,
- Production Logistics:
- Assist with project management requirements of production including, but not limited to, talent selection, wardrobe, scheduling and budget management.
- Collaborate on development of content requirements such as locations, stories and experiences to capture.
- Collaborate on the selection and management of content creators, production and logistical partners.
(2) All the questions must be submitted no later than May 17, 2021.

[C] Eligibility:

- Onshore (Canada Organization Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Monday, 14 June, 2021

Question Answer Deadline : Monday, 17 May, 2021

Category : Marketing and Branding

Country : Canada

State : Alberta

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