SW-45041 - Switzerland - GLOBAL - External Digital Influencer Marketing Tool - Deadline July 12,2021

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: SW-45041

Non-profit Authority located in Switzerland looking for expert vendor for external digital influencer marketing tool.

[A] Budget: Looking for Proposals

[B] Scope of Service:

Vendor needs to provide very limited access to an advanced solution to automate their activity with digital influencers.
• Take out the time intensive demands of manually finding digital influencer profiles and audience demographics
• Help identify niche or micro influencers for a specific campaign - beyond the larger, well-known macro influencers.
- This includes advanced search criteria in the software for more powerful searches, as well as additional account support from a software provider to optimise searches and/or assist with several niche briefs per year.
• Help identify non-English speaking digital influencers
• Help identify digital influencers from smaller markets (eg outside of UK, US, Canada)
• Access more data about an influencer to better understand:
- How to categorise influencers - who should be engaged with as a one off and who should they build a longer-term relationship with
- What channels to work with them on
- Engagement rates (comparing macro to micro when deciding who to work with for different campaigns with different goals)
• Understand who they’ve worked with, brand affinities and things they've posted about for Due Diligence and risk mitigation purposes
• Understand audience demographics to help select local influencers
- Access information on the location, gender, age, interests of audiences etc on specific platforms
• Enrich the data portfolio available to UNHCR to track (by including audience location, Instagram Stories, engagement rates etc)
• Take out the time intensive demands of manually tracking a campaign
• Generate automated reports that are ready to share with stakeholders
• Be able to understand performance from previous campaigns or years and have benchmarks for the future
• See what other brands, charities, NGOs, UN entities, digital influencers are doing on social media in terms of influencer activity to get ideas and inspiration
• Understand which digital influencers are up and coming and trending
• Better understand social media channels – updates to channels, types of content being put out, emerging channels in the market

[C] Eligibility:

- Global (Worldwide)

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Monday, 12 July, 2021

Category : Software, System and Application, Marketing and Branding

Country : Switzerland

State :

RFP Expired

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