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MRB-22296 - USA (California) - Regional Economic Development Marketing and Communications Services - Deadline October 1,2021

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-22296

Government Authority located in California; USA based organization looking for expert vendor for regional economic development marketing and communications services.

[A] Budget: Looking for Proposal

[B] Scope of Service:

vendor needs to provide regional economic development marketing and communications services.
- Strategy: Using recent audience analysis and brand identification research, develop a marketing and communications strategy for Innovate78 to develop a marketing and communications strategy for Innovate78 to implement a comprehensive marketing plan to achieve strategic goals.
- Website and social media management: Manage website hosting and create branded, dynamic content for existing Innovate78 website and social media channels.
- E-Newsletters: Continue Innovate78 e-newsletter and give consideration to how city developed newsletters can cross promote Innovate78 opt-ins, and vice versa.
- Marketing collateral: In partnership with Innovate78 data and research consultants, produce branded research reports, infographics, fact sheets and other collateral.
- Content creation: Develop a robust content schedule for Innovate78’s blog with short, frequent posts. Posts should be a mix of fun, specific, helpful and general posts that hit our targets on a variety of points, as well as reinforce Innovate78’s personality. Posts should be influenced by keyword volume trends, as well as emphasize Innovate78 services and data or reports to boost search engine rankings and establish Innovate78 as an extensive business resource.
- Photo and video asset creation and acquisition: To support content creation and marketing collateral, organize, manage and complete photo and video shoots to gather broll and stock photography that aligns with the brand, including original photos and videos for ongoing website and social media use. These assets should be in a format and hosted on a platform that is accessible by the city communications teams.
- Sharable social stories: Establish social media campaigns and assets that businesses and employees can repost, including badges, stats, testimonials and spotlights.
- Engagement mapping: Outline all of the ways and places that target audiences could and should interact with the Innovate78 brand. A special focus should be placed on current businesses.
- Communications audit: Since the five cities execute their own communications, it is important to note the many ways a target audience member could be exposed to the Innovate78 brand. This audit will document things like social media posts and followers; e-newsletter distribution lists and schedule; collateral review; council presentations; website content, etc. With this complete picture, the ecosystem of communication touchpoints and potential synergies will be clear.
- Brand style guides: Revisit existing style guides and update them to reflect evolutions in branding as necessary.
- Brand personification: Create a detailed personality guide that outlines the tone, diction and personality traits to exemplify Innovate78.
- Video campaign: Translate Innovate78 assets and assistance into video vignettes featuring 78 corridor companies and or data to enable Innovate78 to reach a new batch of businesses that might be hesitant to ask for help directly. Short form content for use on social media is preferred.
- Press kit creation and maintenance: create and maintain a package of downloadable files on the website that contains the logo, key statistics, images and reports for press and media outlets as well as brokers and site selectors.
- Branded marketing promotional items: suggest, create and order branded items as necessary for events; examples may include items such as: t-shirts, water bottles, notebooks, pens, folders to hold marketing collateral documents etc.

[C] Eligibility:

- Onshore (US Organization Only);

[D] Work Performance:

Performance of the work will be Offsite.

Expiry Date : Friday, 1 October, 2021

Category : Marketing and Branding, Social Media, Internet Marketing and SEO, Web Design and Development

Country : USA

State : California

Cost to Download This RFP Document : $ 5

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