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SEO-0945 - UK - GLOBAL - Marketing and Branding Service - Deadline October 24,2021

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: SEO-0945

Non-profit Organization located in UK looking for expert vendor for feasibility study for marketing and branding service.

[A] Budget: Up to 7,000 Pound

[B] Scope of Service:

Vendor needs to provide marketing and branding service which includes SEO (search engine optimisation), social media marketing which will include paid boosts and paid campaigns (PPC).
1. SEO (Search engine optimisation)
- The marketing agency needs to use a combination of different SEO approaches to improve the sites position in search results and subsequently increasing website traffic to champion goal fulfilment. This includes both technical and on-page SEO, including completing an initial technical audit to review the site speed, security, and structure and in relation to the latter, completing keyword research to ensure content is optimized against the targeted keywords. Frequent reports to be sent to agency from the team regarding the progress of the project.
- The keywords should be properly strategized on meta tags, meta description, header tags, content etc. On-page SEO includes image and content optimisation and many backend activities including sitemaps. Indexing the URL properly with the search engine needs to be done as this will help agency come up on top on search engine results pages.
2. Social media marketing
• Identify specific audiences within the care sector or who are likely to consider the services provided by agency. Also, those who seek support in filling staffing solutions will be targeted.
• Nurses and care workers within the field will be the target audience
• Discuss with the organisation about key areas focused. We’ll get suggestions from the organisation and along with proper competitor analysis, select multiple keywords.
• Digital advertisement will be effectively carried out with weekly reports. The advertisements include Google, Facebook, YouTube, LinkedIn and Instagram advertisements.
• Paid boosts to enhance each individual posts so that it gets the maximum reach.
3. PPC (Pay-Per-Click)
- Require a strategy that will help us implement a paid campaign.

[C] Eligibility:

Global (World-wide)

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Sunday, 24 October, 2021

Category : Social Media, Internet Marketing and SEO, Global, Marketing and Branding

Country : UK (United Kingdom)

State :

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