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MRB-24301 - USA (New York) - GLOBAL - Media Services for Advocacy and Awareness Raising Campaign - Deadline February 2,2022

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-24301

Government Authority located in New York; USA based organization looking for expert vendor for media services for advocacy and awareness raising campaign.

[A] Budget: Looking for Proposals

[B] Scope of Service:

Vendor needs to provide media platforms that can partner with stop TB partnership to deliver a series of high-level virtual events, digital content, and promotional campaigns on tuberculosis (TB).
1. A digital campaign approach to be delivered and which will include the following elements or activities:
- Organise at least one high-level virtual event
- Develop an engagement strategy with an identified plan for promotion;
- Develop a content calendar (timeline) that is complementary with the overall stop TB partnership’s annual calendar of key dates and events and its social media activities;
- Identify and recommend influencers and other key figures to support the campaign;
- Identify and guide on key target audiences;
- Develop critical campaign content assets.
2. A specified number of media assets or pieces will be produced:
- Videos for social media use;
- Social media graphics and tiles; and
- Infographics.
3. Produce a range of complementary written outputs on TB related issues for publication. The exact format of the products remains to be defined, depending on the media context and opportune moments. However, standard output formats that will be considered include op-eds, questions and answers with influencers in the global health and development space, and feature articles sent to targeted audiences’ lists established during the target audience’s identification process.
4. Leverage stop TB partnerships and other identified media channels to enlarge reach.

[C] Eligibility:

Global (World-wide)

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Wednesday, 2 February, 2022

Category : Marketing and Branding, Global

Country : USA

State : New York

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