MRB-30857 - USA (Massachusetts) - Marketing and Media Relations Consulting Services - Deadline February 14,2023

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-30857

Government Authority located in Massachusetts; USA based organization looking for expert vendor for marketing and media relations consulting services.

[*] Budget: Looking for Proposal

[*] Scope of Service:

(1) Vendor needs to provide marketing and media relations consulting services.
- Marketing and media consultant in partnership with the neighboring towns
- Marketing and communication professionals and firms to implement tourism marketing and communications strategies for the three towns.
- To engage the services of an individual or team that specializes in tourism marketing and media relations to continue to oversee and proactively market our region to attract individual travellers, meetings and conference and group tours.
- Strategic Planning and Account Management Services
• Provide an experienced point of contact to serve as the primary contact to facilitate this project
• Manage and track project budgets, timelines and reports
• Oversee all services associated with running and updating the website and digital communications (web hosting, constant contact, email and domain services, etc.)
- Content Management and Communications:
• Maintain, update and expand content on website
• Develop & implement Social Media strategy
o Develop regular newsletters to promote the region to visitors
o Develop regular communication to inform key stakeholders of activities and encourage collaboration
• Develop and produce promotional collateral as needed for sales distribution
• Respond to and facilitate media requests
• Develop and implement digital campaign to promote the region
• Develop suggested itineraries, themed months, packages and promotions and other content to promote the wide variety of things to see and do in the region.
- Media Relations:
• Build and maintain calendar of story ideas and pitches
• Research and expand upon targeted list of media to pitch
• Research editorial calendars for target publications for inclusion in relevant, planned articles
• Create and distribute media releases
• Day to day proactive media relations and immediate response to incoming media inquiries
• Follow-through on press releases and media inquiries
- Direct and oversee asset development for the region including:
• Photography
o Develop shot list, solicit models, review and select imagery, etc.
• B-roll Video and Video Production
(2) All questions must be submitted in written no later than February 3, 2023.
(3) The contract period will be for one year.

[*] Eligibility:

Onshore (USA Organizations Only)

[*] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Tuesday, 14 February, 2023

Question Answer Deadline : Friday, 3 February, 2023

Category : Marketing and Branding, Social Media, Internet Marketing and SEO, Web Design and Development

Country : USA

State : Massachusetts

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