Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-33063

Government Authority located in South Carolina; USA based organization looking for expert vendor for media monitoring and list management services and solution.

[*] Budget: Looking for Proposal

[*] Scope of Service:

(1) Vendor needs to provide media monitoring and list management services and solution.
- Web-based public relations software that will:
• Track all traditional media coverage (print, broadcast - TV, radio - and online) in real-time.
• Provide a robust media contact database that will allow the creation of targeted media distribution lists so Communications Offices can build and maintain relationships with key media and influencers to enhance the state, national and international news reach.
• Flexible tools to build lists, edit content and add attachments to releases.
• Measure the success of media relations efforts and marketing and communications campaigns, including open rates.
• Provide reports on news related to the university to effectively inform leadership and staff of relevant coverage.
- The solution will allow the university to search media contacts by industry, company, and topics and utilize them to pitch and share stories on the university.
- The solution will also allow the university to track any paid and earned media occurrence across local, national, and global TV markets – connecting media investments to desired audience outcomes. Potential vendors must furnish a product that meets all the requirements as described throughout this Solicitation
- Analytics will output reports in various formats. The reports will measure both media value and sentiment.
- It must be able to interface with public relations activities and be easy to organize by product or department, tracking the connection between press releases and resulting media coverage. Contractor must provide on-demand technical training to the university communications staff.
A. Required media monitoring capabilities:
1. View mentions in the news
2. Filtered breakouts by our colleges/schools
B. Required analytics capabilities:
1. Track hits by these media on a daily basis (number of mentions)
a) Television
b) Online news
c) Print news
d) Social media
e) Blogs
f) Forums
2. View the number of impressions (audience)
3. Estimates of media value by market, outlet and overall
4. Customizable tiers for media markets and outlets
5. View the number of mentions by market and outlet
6. Access to posts, stories, and TV clips
7. Downloads of editable TV clips
C. Required media database capabilities:
a. An update to date access to North American media contacts
b. Contacts should be searchable news outlet or medium,
c. Notifications on when a media contact changes and on what contacts are covering.
D. Required media distribution capabilities :
a. An online portal where we can manage and distribute content to our lists
b. Ability to add new distribution lists and edit existing lists
c. Ability to export distribution lists
d. Ability to important to import data (news mentions and/or distribution lists)
e. Ability to create release templates
f. Ability to add attachments
g. Ability to schedule future distributions
(2) All questions must be submitted no later than June 2, 2023.
(3) The contract period will be for five years.

[*] Eligibility:

Onshore (USA Organizations Only)

[*] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

[*] Proposal Submission:

Response can be submitted digitally via Email or Online.

Expiry Date : Friday, 23 June, 2023

Question Answer Deadline : Friday, 2 June, 2023

Category : Marketing and Branding, Software, System and Application

Country : USA

State : South Carolina

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