MRB-33069 - USA (Maryland) - RFI for National Education Campaign and Outreach Contract Services - Deadline June 12,2023

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-33069

Government Authority located in Maryland; USA based organization looking for expert vendor for national education campaign and outreach contract services.

[*] Budget: Looking for Proposal

[*] Scope of Service:

Vendor needs to provide national education campaign and outreach contract services to promote these programs and other CMS initiatives to consumers, providers and other key audiences.
- Digital Advertising: Execute data-driven digital advertising approved under media planning and buying tasks, such as paid search, social, display, mobile, video, etc. Understand targeting capabilities and audience segmentation. Develop methods to monitor, track and optimize the digital paid media spend on a day-by-day and weekly basis with ongoing creative testing and daily spending reports. Utilize media buying analysis tools to assure brand safety and avoid media placement fraud.
- Social Media: Support organic content development and community management of owned social media channels
- Creative Development and Production: Design and produce creative materials that resonate with target audiences, emphasize key messages, and motivate behavior change. - Paid Advertising: Coordinate all facets of media planning and buying on behalf of CMS. This includes Media Return on Investment (ROI) and Attribution Modeling to measure the impact of media and other marketing and external factors based on Key Performance Indicators (KPIs). For example, the model could address the following:
o Point of diminishing returns by media channel
o Best flighting pattern to maximize return on investment
o Evidence of synergy between media elements
o Optimal media mix of traditional and digital advertising assets
- Public Relations: Develop and execute multi-faceted public relations campaigns for a wide range of audience sizes and types (i.e., from national to local levels, the general population to specific target populations). Elements to include planning, material development, earned media outreach, event coordination and partner relations.

[*] Eligibility:

- Onshore (USA Organization Only);

[*] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Monday, 12 June, 2023

Category : Marketing and Branding, Social Media, Internet Marketing and SEO

Country : USA

State : Maryland

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