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MRB-36212 - USA (New York) - Awareness Campaigns Marketing and Advertising Partner Service - Deadline January 3,2024

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-36212

Government Authority located in New York; USA based organization looking for expert vendor for awareness campaigns marketing and advertising partner service.

[*] Budget: Looking for Proposal

[*] Scope of Service:

(1) Vendor needs to provide awareness campaigns marketing and advertising partner service.
- Provide marketing and communications expertise to develop and produce public awareness campaigns
- These campaigns and initiatives will vary in size and address addiction prevention, treatment, harm reduction and recovery pertaining to problem gambling, alcohol, opioids and other substances. Some campaigns/initiatives will promote harm reduction practices and the safe use of substances such as cannabis and alcohol and responsible participation in activities such as sports betting and other forms of gambling.
1. Research, develop, produce and implement multi-media public awareness campaigns.
o Each campaign would be unique and include one or a collection of deliverables in both English and Spanish. These deliverables could include but are not limited to:
- Coordination and execution of topic-specific focus groups prior to campaign development and/or prior to campaign launch.
• Findings to be presented to agency with delivery of summary document.
- Development and production of video ads (portrait and landscape) of various lengths for tv broadcast and streaming;
- Development and production of audio ads of various lengths for radio broadcast and streaming;
- Creative elements for website and social media ads and/or geofencing, meeting specific platform specifications (file and image size, safe text zones, etc. as determined and required by social mediums/ platforms);
- Social influencer marketing;
- Out-of-home placements (including but not limited to traditional and digital billboards, print, airport/ subway/ railway/ ferry/ bus opportunities, sporting venues, posters and flyers, wallscapes, others) accommodating various sizes and other specs as necessary;
- Ads in programs or brochures;
- Artwork for t-shirts or swag items;
- Infographics;
- Rack cards;
- Pull up or other style banners.
o Campaigns could be major statewide efforts or smaller-scale initiatives promoting awareness of events/ days/ observances including but not limited to:
- National Prescription Drug Take Back Day,
- Overdose Awareness Day,
- Problem Gambling Month,
- Cannabis Awareness Month,
- Prom and graduation season,
- Holidays
2. All video creative must include provision for closed captioning
3. Work with agency and their contracted media buyer on placements and modify creative artwork to accommodate various sizes and specifications – specifically needed for out of home placements and social media.
4. Occasional customization of materials, when necessary, to target, reflect and engage different regions of State.
5. Assurance and ability to adhere to timelines and meet all deliverable deadlines.
6. Regularly meet with agency Public Awareness Campaigns director and other staff to review campaigns in development and provide guidance on how to keep the project timely and within budget.
7. Regularly meet with agency Public Awareness Campaigns director and other staff to propose and develop future campaigns.
8. The total of all invoices submitted must be within the total allocated budget for the entire contract term.
9. Annually, the Selected Vendor will be required to provide one single document that contains all materials produced over the previous 12 months with a review of successes and areas for growth.
(2) All questions must be submitted no later than December 8, 2023.        
(3) The contract period will be five years.

[*] Eligibility:

Onshore (USA Organizations Only)

[*] Work Performance:

Performance of the work will be Onsite or Offsite. Vendor needs to carry work in their office location.

Expiry Date : Wednesday, 3 January, 2024

Question Answer Deadline : Friday, 8 December, 2023

Category : Marketing and Branding

Country : USA

State : New York

Cost to Download This RFP Document : $ 4

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